My guest today is Michael Beinhorn who has lived his life in the pursuit of artistic expression, first as a visual artist, then as a performer, and finally as a record producer.
Michael began in 1979 as co-founder of the seminal New York musical collective Material and has since produced and or recorded a long list of artists including Brian Eno’s “Lizard Point” from “Ambient 4: On Land.”, Herbie Hancock’s Future Shock, which included the groundbreaking cut “Rockit.”, the Red Hot Chili Peppers’ breakthrough albums “The Uplift Mofo Party Plan” and “Mother’s Milk”.
Michael’s recordings have achieved combined worldwide sales of more than 45 million albums helping to define the careers of a diverse range of artists, including Soul Asylum, Hole, Soundgarden, Ozzy Osbourne, Courtney Love, Marilyn Manson, Social Distortion, Korn, and Mew.
Over the past 20 years, Michael has become increasingly aware of the concerns facing artists and producers alike who are trying to maintain their creative ethics, personal expression and focus in the recording process. He has increasingly devoted his attention to artist development, the changing music industry and various ways to improve the quality of contemporary popular music.
For this reason, he has been increasingly active in mentoring fellow artists and aspiring record producers. He has extensively addressed these (and other pertinent) issues in his book, “Unlocking Creativity” published by Hal Leonard. He has also started an innovative online consulting service (Beinhorn Creative) that remotely provides all the functionality of music production to artists who would otherwise, be unable to afford these services.
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